“Escuela de Fuerza” was created to help Spanish speaking Special Olympic athletes in the US and Latin America get fit and stay fit while having fun. It’s actually the first Spacial Olympics’ Spanish language video series. Pretty cool.
I wrote the script for four workout videos, and copy for the webpage and coaches playbook. It was ideated entirely in Spanish which means we got to add some reggaeton, and features special guests Gleyber Torres of the New York Yankees and Willson Contreras or the Chicago Cubs.
As the bilingual copywriter for the 2022 election cycle at Priorities USA, I got to write a lot of ads for state and federal level campaigns in English and Spanish. I also led all of our Spanish language and Latine-focused creative.
We had a few goals in mind: move voters in key states, help people know their voting rights, advocate for progressive candidates, and make political ads that didn’t look like political ads.
I think we made some amazing spots and I’m extremely proud of the work.
CalFresh Healthy Living is the California Department of Public Health SNAP-Ed brand that helps families be healthier while saving money and time.
I worked on developing and writing their 2020–2021 out of home, digital, paid media campaign, as well as their editorial calendars.
Basically, the main goal was to show Californians that making healthy habits can be easy, accessible, and fun.
These are some examples of the creative in English and Spanish.
A Dose of Truth is the Illinois Department of Human Services brand that seeks to provide opioid education and harm reduction to help protect communities in the state.
I wrote the paid media for their “Changes” campaign, which focused on the early warning signs of opioid addiction, as well as point of care material about the life-saving naloxone.
It’s Up to Us is San Diego Health and Human Services Agency’s mental health brand.
I help come up and write their paid media campaigns and monthly editorial calendars in English and Spanish. This brand is near and dear to me because–not gonna lie–we’ve all struggled with our mental health at one some point of our lives, even more so these last couple of years.
It's Up to Us aims to inspire, reduce stigma, and prevent suicide in my home town, focusing on at-risk communities.
Here are some example of the work I’ve done.
Tackling addiction is hard, but it's doable with the right plan.
"Break it Down" is a video that explains how Medical Assisted Treatment, an evidence-based therapy, can help people overcome opioid use disorder.
I developed the concept and story arc.
Eat Better Together helps families across Colorado stay health with tasty recipes, helpful tools, and vital resources.
I was the lead writer on their English and Spanish social media campaigns for 2021, and helped develop the Spanish website.
What do you need to know about weed? Well, Let’s Talk Cannabis.
Talking to teens is hard. Talking to teens about drugs and alcohol is even harder. OutLastVT's purpose is to talk to young people about the harm of substance use.
The main challenge was to find a way to get the teens, who mostly care about the "now," to think about the long-term health risks of alcohol. It's a fine line.
I developed and wrote the copy for the "Masked" paid social campaign.
This is some of the work.
Cubo Bistro is hip restaurant in the heart of Tijuana’s financial district, Zona Río.
To promote their lunch menu, we developed a campaign to engage and invite people looking for a tasty bite for lunch, literally around the restaurant, and on social media.